Dr Sanjeev Kumar

Assistant Professor
sanjeev@su.edu.om
Phone: +968 26850100 Extn: 387
Location: Rustaq building, Office no: 003

Biography

Sanjeev Kumar is working as an assistant professor in the faculty of business at Sohar University, Sohar. He holds a Ph.D. in Management and master’s degrees in Statistics, Economics, and Business Administration. He has more than 20 years of experience, which includes teaching, research, and administration. He has presented research papers at reputed national and international conferences and published papers in international journals. He has published articles in prestigious journals like Education and Training, the International Journal of Emerging Markets, etc. He has been part of various international projects. His major areas of research include service quality, work-readiness challenges, and Industry 4.0. He has been a resource person for various FDPs. He has a strong hold on statistical software like IBM SPSS, AMOS, and Smart PLS.

Qualification

• Ph.D In Management, Dr. A.P.J. Abdul Kalam Technical University (APJAKTU), India-2016
• MBA (Marketing), Guru Jambeshar University,India-2010
• M.Phil In Statistics, Annamalai University, India.-2008
• M.Sc. In Statistics, Punjabi University, India​-2003

Teaching Interest

• Statistics
• Operation Research
• Research Methods
• Business Analytics​
• Consumer Behaviour
• Marketing Research

Research Interest

• Service Quality
• Industry 4.0
• Graduate Work Readiness​​
• Pro Consumption Behaviour

Publications

• Kumar, S., Verma, P., Patel, P. and Rajesh, J.I. (2020), “Perceptions of Indian managers on the impact of convergent technologies on work and resultant organisational performance in service industry”, International Journal of Emerging Markets, ahead-of-print.
• Kumar, S., Rakesh B, & Raina, K. (2019). Decision-making styles of young Indian consumers in the context of online shopping. International Journal of Internet Marketing and Advertising 13(3), 253-270.
• Prikshat, V., Kumar, S. and Nankervis, A. (2019). Work-readiness integrated competence model: Conceptualisation and scale development. Education + Training, 61(5), 568-589.
• Prikshat V, Kumar S, Nankervis A, & Khan S (2018). Indian HR competency modelling: Profiling, mapping and an investigation of HRM roles, competencies and functions. The Journal of Developing Areas 52 (4), 269-282.
• Kaushal, D., Kumar, S., ; Raj, R, Negi. A. (2017). Effects of differentiation strategy as a mediating variable in the relationship between entrepreneurial orientation and SME’s performance: a study of Indian SME’s. International Journal of Economic Research, Vo14, No. 16, pp.569-585
• Kumar, S. and Dash, M. (2014). The INSTAQUAL scale: an instrument for measuring service quality of management institutions. International Journal of Services, Economics and Management, 6 (4), 377- 394.