العربية
| Type | Undergraduate |
| Language | English - Arabic |
| Duration | 2 years (Diploma) 4 years (Bachelor) |
| Study mode | Full Time |
| Credit Units | 36 (Diploma) 68 (Bachelor) |
| Credit Hours | 68 (Diploma) 131 (Bachelor) |
The Bachelor in Marketing program develops students’ expertise in market analysis, consumer insights, branding, digital marketing, and strategic communication, preparing them for a dynamic career in the evolving marketing landscape. Through a mix of theory and hands-on projects, students learn to craft compelling campaigns, leverage data-driven marketing tools, and adapt to emerging trends in social media, e-commerce, and customer engagement. Graduates will master strategic planning, creative problem-solving, and persuasive storytelling, equipping them for roles in advertising, brand management, digital marketing, market research, and sales. This program cultivates innovative marketers who can drive brand growth and connect with audiences in a competitive global marketplace.
Graduates of the Bachelor in Marketing programme will be equipped with the skills to thrive in a variety of dynamic roles across industries. They can pursue careers as Marketing Specialists, developing and executing data-driven campaigns, or as Brand Managers, shaping brand identity and consumer perception. Opportunities also exist in Digital Marketing, where graduates can specialize in SEO, social media, and content strategy, or in Market Research, analyzing trends and consumer behavior to guide business decisions. Other potential roles include Advertising Executives, Sales Managers, and Public Relations Specialists, where creativity and strategic communication are key.
With the rise of e-commerce and digital platforms, graduates can also explore emerging fields such as Influencer Marketing, E-commerce Strategy, and Customer Experience Management. The programme’s strong industry connections and practical training ensure that students are prepared for both corporate roles in multinational companies and entrepreneurial ventures, where they can apply their marketing expertise to launch and grow successful businesses. Whether in traditional marketing or cutting-edge digital spaces, this degree opens doors to a versatile and in-demand career path.
| Admission Requirements | Entry Requirements |
| Completed the General Education Diploma in Oman, or equivalent, (formerly Secondary School Completion Certificate). |
|
| Specialization | Total Fees (Diploma) | Total Fees (Bachelor) |
| Marketing | 4608 R.O | 9088 R.O |