Communication and Marketing

About

The Communication and Marketing Department at Sohar University serves as the central hub for managing the university’s image, marketing, communications, public relations and branding efforts. Acting as the voice of Sohar University, we ensure that all internal and external communications deliver a consistent and compelling message. Our team strives to elevate the university’s reputation by enhancing its global profile and expanding its online & off-line presence across diverse platforms.

Roles and Responsibilities

• Strengthening Sohar University’s local and global reputation through strategic marketing and PR initiatives aimed at attracting both national and international students.
• Overseeing all internal and external communication platforms to ensure consistent, impactful, and mission-aligned messaging across the university.
• Curating and managing dynamic content across all social media platforms to maximize engagement, expand reach, and grow our digital audience through innovative campaigns.
• Leading the planning, coordination, and promotion of university events, ensuring alignment with the university’s standards.
• Coordinating outreach programs with schools, focusing on student recruitment and building lasting relationships through tailored campaigns and visits.
• Representing Sohar University at regional and international exhibitions, conferences, and forums, showcasing our achievements and ensuring a professional, consistent brand presence.

Services

• Media and Public Relations
  • Facilitating media coverage through the preparation of press releases, media kits, and access to the latest university news.
  • Managing the university’s official news to highlight achievements, research breakthroughs, and milestones.
  • Managing the university’s social media official platforms, campaign execution, and digital storytelling.
  • Offering best-practice guidelines for the creation, management, and optimization of content in line with university branding and communication policy.
• Marketing
  • Execute marketing campaigns to attract students and boost global presence through diverse content and exhibition participation.
  • Coordinate events with strategic planning, ensuring promotion, media coverage, and brand consistency.
• Branding
  • Providing detailed brand guidelines including logo usage, color palettes, typography, and more to maintain visual consistency across all communications.
• Creative Services
  • Delivering high-quality graphic design, video production, and photography solutions tailored to meet the university’s communication objectives.
  • Supporting departments through the entire creative process—from concept development to final execution—ensuring alignment with university goals and messaging.
• Events Management
  • Providing comprehensive guidance for event branding organization, including planning timelines, promotional strategies, media coverage, event content and branding alignment.

Our Team

Meet the people behind the scenes who make it all happen! Our skilled and diverse team works together to effectively communicate the university’s message and build strong relationships with key audiences through strategic marketing and communication initiatives.

• Abir Al-Jabri – Mangar of Communications and Marketing Department
• Khaled Al-Rushdy – Deputy Mangar of the Communications and Marketing Department
• Bashayer Al Shibli – Communications Coordinator
• Hasan Al-Ajmi – Senior Events Officer
• Sheikha Al. Mamary – Student Recruitment Officer
• Amina Shizawi – Senior Graphic Designer
• Zainab Al Balushi – Senior Marketing Officer
• Anwar Al-Qasmi – Public Relations Officer
• Muzna Al-Jabri – Digital Marketing Officer
• Maitha Al-Breiki – Content Writer
• Haiyan Al Basami – Graphic & Multimedia Designer