The Sohar University Journal of Sustainable Business (SUJSB) is a semi-annual, peer-reviewed journal published by the Faculty of Business at Sohar University in Oman. It connects academic and professional researchers, emphasizing practical and sustainable business practices. The journal includes perspectives from Oman, the Gulf region, and globally. SUJSB addresses challenging issues with comprehensive approaches, aiming to provide sustainable solutions that advance scholarly understanding and practical application, contributing to societal and economic progress.