With a strong commitment to the United Nations' Sustainable Development Goals (SDGs), SUJSB publishes research that integrates sustainability into business and management practices. This ensures that the content published in SUJSB contributes effectively to the global effort for sustainable development.

• Sustainable Strategic Management (SDG-8, SDG-12): Insights into sustainable corporate strategies, competitive analysis, and strategic planning for environmental and social responsibility. 
 
• Sustainable HRM & Organizational Behavior (SDG-5, SDG-8): Research on integrating sustainability into human resource management and organizational behavior, promoting sustainable culture and practices within organizations. 
 
• Green Marketing and Sustainable Consumer Behavior (SDG-12, SDG-13): Findings on the impact of sustainability in marketing and consumer responses to sustainable products. 
 
• Finance and Accounting for Sustainability (SDG-17, SDG-13): Articles exploring green finance, ethical investing, and sustainability reporting. 
 
• Sustainable MIS (SDG-9, SDG-12): Papers on sustainable data analytics and the impact of technology on eco-friendly business decisions. 
 
•  Sustainable Operations and Supply Chain Management (SDG-12, SDG-13): Research on optimizing operations and supply chains for minimal environmental impact and enhanced equity. 
 
• Entrepreneurship and Innovation for Sustainability (SDG-11, SDG-9): Articles on green startups and sustainable business models. 
 
•  Ethics and Governance in Sustainable Business (SDG-16, SDG-17): Work on sustainable corporate governance and ethics, including ethical decision-making and stakeholder engagement. 
 
•  Business Technology for Sustainability (SDG-7, SDG-9): Analyses of how emerging technologies can address sustainability challenges and enhance business value. 
 
• Regional Sustainability Case Studies (SDG-11, SDG-17): Case studies from Oman and the Gulf region, providing regional insights into global sustainability discussions. 
 
• Sustainable Economics (SDG-8, SDG-10): Research on economic policies and practices that promote sustainable development, inclusive growth, and equitable economic systems.