A COMPREHENSIVE ANALYSIS OF BARRIERS TO AUGMENTED REALITY IMPLEMENTATION IN SUSTAINABLE INVENTORY MANAGEMENT

Abstract

This study investigates the barriers to adopting Augmented Reality in inventory management to attain sustainability using the Best-worst Method for analysis. Data was collected from 53 experts across various roles in supply chain and AR technology, including Logistics Coordinators, Warehouse Managers, IT Managers, Operations Managers, and AR Technology Providers. The study identified and ranked significant barriers, with financial barriers emerging as the most critical. These include high initial capital expenditure and uncertain return on investment. Operational barriers, such as the complexity of operations and maintenance support, and technological barriers, including high implementation costs and rapid technological changes, were also notable. The findings highlight the need for strategic approaches to address these challenges. For instance, phased implementation and cost-sharing models can help mitigate financial risks. Detailed implementation roadmaps and robust support systems are essential to manage operational complexities. Additionally, continuous learning programs and stringent data security protocols are necessary to address technological barriers. This research provides valuable insights for managers aiming to integrate AR into inventory management, emphasizing the importance of addressing financial, operational, and technological challenges. By addressing these areas, organizations can fully harness the potential of AR technology in transforming inventory management processes, enhancing efficiency, accuracy, and sustainability in the supply chain