AGILE METHODOLOGIES FOR PROJECT SUCCESS: EXPLORING THE ROLE OF INNOVATION AND MANAGEMENT SUPPORT

Abstract

This study explores the role of Agile methodologies in achieving a higher project success rate. Additionally, we sought to determine the extent to which management support influences the effectiveness of Agile techniques in project success. Moreover, our study looks into the influence of project innovation on project success and explores strategies to enhance its effect. Using a qualitative approach, data were collected from Agile administrators working in various project-based organizations. A total of 15 organizations across Pakistan participated in this study. Our research demonstrates that Agile methodologies promote innovation, which in turn enhances the success of projects. Our results revealed that the Agile methodology is a major contributor to project success and prioritizes finding early solutions to problems. We emphasize the vital importance of project innovation and management support in raising a project's overall success. The findings of this study provide valuable implications for practitioners and recommend several new insights for theory development.