FACTORS INFLUENCING MALAYSIAN ADOPTERS’ PERCEIVED USEFULNESS TOWARDS PAYMENTS AND E-WALLET SERVICES

Abstract

Based on the Technology Acceptance Model, this study examines the influence of several external variables on the perceived usefulness (PU) of payment and e-Wallet services among users in Malaysia, namely perceived ease of use (PEU), perceived enjoyment (PE), perceived information (PI), personal innovativeness (PI), social influence (SI), and security concerns (SC). Data were collected from 204 respondents. The results show that only PEU and PE positively and significantly influence PU. This demonstrates that even though Malaysians are aware of and frequently use digital payment and e-Wallet services, service providers must focus on improvements related to usability, enjoyment, and innovativeness. It will strengthen the service providers’ image and give users a more favorable perception of utility, leading to a higher adoption rate of these services.