Assistant Professor
sanjeev@su.edu.om
Phone: +968 26850100 Extn: 387
Location: Rustaq building, Office no: 003
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- Ph.D In Management, Dr. A.P.J. Abdul Kalam Technical University (APJAKTU), India-2016
- MBA (Marketing), Guru Jambeshar University,India-2010
- M.Phil In Statistics, Annamalai University, India.-2008
- M.Sc. In Statistics, Punjabi University, India-2003
- Statistics
- Operation Research
- Research Methods
- Business Analytics
- Consumer Behaviour
- Marketing Research
- Service Quality
- Industry 4.0
- Graduate Work Readiness
- Pro Consumption Behaviour
- Kumar, S., Verma, P., Patel, P. and Rajesh, J.I. (2020), "Perceptions of Indian managers on the impact of convergent technologies on work and resultant organisational performance in service industry", International Journal of Emerging Markets, ahead-of-print.
- Kumar, S., Rakesh B, & Raina, K. (2019). Decision-making styles of young Indian consumers in the context of online shopping. International Journal of Internet Marketing and Advertising 13(3), 253-270.
- Prikshat, V., Kumar, S. and Nankervis, A. (2019). Work-readiness integrated competence model: Conceptualisation and scale development. Education + Training, 61(5), 568-589.
- Prikshat V, Kumar S, Nankervis A, & Khan S (2018). Indian HR competency modelling: Profiling, mapping and an investigation of HRM roles, competencies and functions. The Journal of Developing Areas 52 (4), 269-282.
- Kaushal, D., Kumar, S., ; Raj, R, Negi. A. (2017). Effects of differentiation strategy as a mediating variable in the relationship between entrepreneurial orientation and SME’s performance: a study of Indian SME’s. International Journal of Economic Research, Vo14, No. 16, pp.569-585
- Kumar, S. and Dash, M. (2014). The INSTAQUAL scale: an instrument for measuring service quality of management institutions. International Journal of Services, Economics and Management, 6 (4), 377- 394.
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