• Arabic (اللغة العربية)

Accelerating Entrepreneurial Innovation (AII)

Course OverviewTo introduce to the participants the science and art of entrepreneurial thinking as well as the dynamics and complexities involved in the strategic entrepreneurial thinking.
Learning Outcome
  • Recognize Intrapreneurship as people centric, bottom-up approach of developing in-house radical innovation.
  • Knowing radical innovations and common traps include 1) familiarity trap - favoring the familiar over unfamiliar, 2) maturity trap - favoring the mature over nascent and 3) propinquity trap - favoring proximity to existing solutions rather than completely new solutions.
  • Applying intrapreneurship concepts for achieving competitive advantage through company growth, developing entrepreneurial culture and breeding talent.
  • Participants will just not be able to create but also find and recognize entrepreneurs in their existing enterprises through vision, preparation and implementation.
  • Analyze and apply various managerial approaches to support intrapreneurship by ensuring autonomy, responsibility, motivation and incentives or resources.
Target ParticipantsExecutives and senior executives from different functional areas / departments including marketing, information technology, operations, human resources, entrepreneurs.
Course Dates13-14/12/20222
Duration16 hours
LanguageEnglish
VenueSohar University
Registration Fees 75 OMR
Contact us for more detailsName: Badriya Al Ajmi
Phone Number: 91271393 – 26850111
Email: bajmi@su.edu.om
Sohar University

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